How to Succeed in the Cannabis Industry (Dawson)


How to Succeed in the Cannabis Industry (3rd Edition) is a top-selling workbook for professionals, contractors and entrepreneurs looking to transition their skills into the legal cannabis industry. This book provides a step-by-step explanation of current opportunities in the industry whether you want to build a side hustle or launch an empire.

  • Access 95+ self-assessment questions and exercises to determine the best place to enter the market based on your skills, resources and talent!
  • Learn insider tips & tricks from an industry pioneer already capitalizing on the fastest growing global industry.
  • Avoid the common misconceptions and mistakes that waste valuable time and money.

Foreword written by Roz McCarthy, Founder & CEO of Minorities for Medical Marijuana.

Customer Reviews

“Dasheeda has helped me synthesize how all of my experiences and passions can be married together for this industry.” — Vanessa J., Oakland CA

“Dasheeda has simplified a complicated process and made it so that you don’t have to reinvent the wheel to enter this industry.” — Bonniewell G., Trenton, NJ

“This workbook has helped because it actually provided a guide to the industry outside of growing and retail.” — Cassandra O., Atlanta GA



Dasheeda Dawson is The WeedHead(TM)​ – a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign,, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the “rebranding” of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University.

Originally conceived to document her experience, The WeedHead(TM) & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE).

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